This is for entrepreneurs in the event business thats wondering how they should customers for their services.
First off - When you lower rates to satisfy “everyone”, it actually devalues “your quality” of services, and becomes an out-of-pocket expense. There are so many expenses customers dont understand or know about.This is why everything must be priced accordingly.
Evwryones prices will be different, so look at what you have to spend to be able to provide your sevices to each client. Also ask your self how much does it cost you to promote your services a year. One last thing, are you new to the business? Are you a “Pro” at providing your category of services? Look at what others are charging, and compare your services and quality of work.
By this point you should know where your expenses are, and figure the rest out. Each market is different, so it may depend on your area. I advise you do a little more research in your field of services as well.